Cycling for the Rest of Us

Cycling should be the simplest, easiest and most convenient way to get around in most places in the UK, and yet the reality is that it's not – the roads are busy, and feel unsafe or unpleasant to ride on, and what cycle paths there are seem to take the long way round, or run out just when you need them most.

The Dutch and the Danes have demonstrated that it is easy to provide safe, attractive and efficient routes for cycling, away from fast traffic, which anybody and everybody – men and women, old and young, and rich and poor – want to use.

We at the Cycling Embassy of Great Britain want to see an end to cycling being pushed to the margins; we want to see a network of direct, well-designed, separated cycle routes that are safe even for young children to use.

Why I joined the Cycling Embassy...

“I too am convinced that the Dutch approach to cycle infrastructure is the only way to go. Personally I don't have a problem with cycling on the roads, but now with a young family I want to work towards a safer environment for them as they learn to cycle in years to come.”
Join us!