Campaigns we Support

This page has brief details and links to campaigns that the Cycling Embassy of Great Britain is proud to support.


British Cycling's campaign on sentencing

To mark the first anniversary of the tragic death of cyclist Rob Jefferies, British Cycling and Cycling Weekly are calling for urgent action to be taken by the government to make the justice system fairer for cyclists and other road users who are hurt or seriously injured on the country’s roads.

Full details here


Love London, Go Dutch

This was London Cycling Campaign's 2012 mayoral election campaign. Full details of this excellent campaign may be found here.

All the mayoral candidates signed up the the LCC's election pledge. Here's a video which was produced to explain the campaign:


Pedal on Parliament 2013 posterPedal on Parliament: a mass ride on Holyrood

"We aren’t ‘cyclists’ – we’re everyone"

In 2012 3,000 people, young and old, pedalled on the Scottish Parliament to call for safer cycling for everyone. Despite plenty of warm words from politicians since then, nothing fundamental has changed so they did it again.

And in 2013 even more came out to show their support for a cycle-friendly Scotland - 4,000 of them, on road bikes, trikes, balance bikes, hand cycles and even on foot.

Read the manifesto, sign the petition, go on the ride!


The Times - Cities Fit For Cycling

The Times - Cities Fit For Cycling logo

In November, Times journalist Mary Bowers was just yards from arriving at work on her bike when she was hit by a lorry. Mary, 27, is still not conscious and is making a slow recovery in hospital.

Tragically, such an accident is far from rare. More than 27,000 cyclists have been killed or seriously injured on British streets in the past 10 years.

On the urban roads of Britain today and cyclists need to be fit for cities. Cycling should be both safe and pleasurable. Ministers, mayors and local authorities must build cities that are fit for cycling.

The Times has launched a public campaign and 8 point manifesto calling for cities to be made fit for cyclists..

Pledge your support, spread the word, Write to your MP


Sustrans: Free Range Kids

Sustrans logo Free Range Kids (logo)

Free Range Kids are children and young people who experience freedom from their front door. They have the confidence to travel independently, play outdoors and explore their local community, and have the skills, opportunities and support to do so safely.

The enormous rise in the speed and volume of traffic has driven children indoors or into cars to be ferried around. Fear of traffic danger is twice as much a concern to parents as 'stranger danger'.

At Sustrans, we think it's time for change. We believe every child deserves to be free range for the sake of their health, happiness and well-being.


Movement for Liveable London

Movement for Liveable London logo

Movement for Liveable London promotes discussion on how a fairer, healthier, greener and
more pleasant future for London can be achieved by changing the way we move around our city. 

We aim to stimulate debate amongst citizens, campaigners, professionals and policy makers in the hope that together we might encourage politicians at all levels and of all persuasions to be more ambitious in their approach to sustainable movement and the design and management of London’s public realm. 
We do this through hosting events, publishing articles and facilitating a dialogue between existing campaigns and other interested parties.

20's Plenty for Us

20's Plenty For Us was formed in order to campaign for the implementation of 20 mph as the default speed limit on residential roads in the UK.