The psychology of sustainable transport

Cars contribute to local air pollution, traffic danger, congestion and poor physical health due to lack of exercise. If the final goal of sustainable development is to sustain or improve the quality of life for all, now and into the longterm future, the current growth in private car use is clearly unsustainable. Understanding why most people prefer using a car over other modes of transport for their daily travel, and how they can be persuaded to use their cars less or even abandon them altogether, is therefore an important goal for psychology.