Policy Bash: Long Term Strategy

NB This is a DRAFT. 

Long term strategy

Internet and exchange of ideas (a definite strength of CEoGB)

Taking global best practice and translating it into 'British'

  • Funding for now based on aspirations could it be for solid returns - what do we offer / give members?
  • Best solutions for peculiarly British problems
  • Be an enabling org for the people building Britain - politicians, architects etc
  • Repository for design/policy ideas and info library/lobbying agenda
  • Difference from other orgs - we're based on designing in liveability/cyclability
  • Making the case that everyone wins from separating conflict through separating modes
  • Streets for people
  • always looking for strategic alliances marketing cycling as the missing link in sustainable [transport] considerations become the "invisible hand" guiding policy of other orgs


HOW DO WE ACHIEVE THIS?
WHAT CAN WE DO IN SIX MONTHS? A YEAR?

"Buy me a coffee" campaigning
Crowdsource funds
- ***launch "cut the crap" book***
one book for every street designer in the UK, lovely pics, printed through crowdsourcing
no more crap facilities - positive, aspirational, case studies - feedback from designers?

MAKING OUR DEMANDS ACCEPTABLE

  • Normalising our appeal
  • Message spreading (link whoring / #fb)
  • Focus on solutions
  • "Our common sense approach to car use"

Benefits:

freedom
independence
inclusive vision
cycling with dignity
restoring choice to people
 

  • Talking to the people

Prima / Guardian / FQ / design journals & archtiect magazines / online communities
 

  1. Write and distribute book
  2. PR for CEoGB - interviews with Jim, tie in with book launch
  3. Keep the pot boiling - blog entries, human interest, summer of cycling stories
  4. Replicate bike belles (find web cache / copyrighted material)

women-led
where did that 18,000-strong segregation petition go?
(Sustrans launched a Bicycle Belles campaign some time ago with survey and petition. Now there is a cursory  page on their website).