div.display_reason {
    background: url('/sites/cycling-embassy.org.uk/files/logo-with-rider-and-speech-bubble-v2.png') no-repeat left bottom;
    padding-left: 110px;
    min-height: 100px;
}

div.display_reason a.join_us_link {
    font-weight: bold;
    font-size: 1.2em;
    display: inline-block;
    background-color: #B7DEFE;
    padding: 0.4em;
}