Another idea I've had...
Do you think it would be worthwhile creating fact sheets for other organisations on what they can do accommodate cycling, which in turn may make it seem 'normal' as a transport mode rather than sporting activity?
E.g. I'm thinking along the lines of small museums etc where a few Sheffield stands would go a long way, but if those in charge aren't 'cyclists' that wouldn't necessarily think bike when planning any upgrades etc...
(Did you know you can buy Sheffield Stands on Amazon? http://www.amazon.co.uk/Parrs-Ragged-Sheffield-Cycle-Stand/dp/B003LQ1SJC... - awesome eh?!)
