Official Launch Saturday 3rd September, South Bank

It’s on! The official Cycling Embassy of Great Britain launch is happening on Saturday the 3rd of September. As the next day is the London Sky Ride, many of us will also be out in force to spread the news then as well. Please join us!

h2. Saturday 3rd September

11.30am: Gather at the south side of Lambeth Bridge by the café for press call. (Smart ‘everyday’ wear and best smiles please; you might end up in the paper!) All types of bike and riders (including children) welcome.

12 midday: press call / photo opportunity. Photos with the Houses of Parliament in the background. Speech by Jim Davis, Chair and founder of Cycling Embassy of Great Britain. CEoGB declared officially ‘open for business’.

12.20: Depart for Victoria Tower Gardens for (short) cross-river bike ride on “London’s worst bike lane” across Lambeth Bridge (approx. 500 mtrs) Ride will be marshalled by CEoGB board. Further press photos of cyclists using ‘crap’ cycling infrastructure on bridges.

12.50 onwards: celebratory picnic in Victoria Tower Gardens. Please bring picnic food and drink to share with your new found cycling friends to celebrate the launch of the Cycling Embassy. Family-friendly and child-safe enclosed park space including children’s play area. Sunglasses, picnic blankets and friendly smiles the order of the day. Please note; no glass, alcohol, banners or placards permitted in the park.

Saturday afternoon: informal, optional “Royal Parks Infrastructure Safari” taking in the pelicans of St James Park, Buckingham Palace, Hyde Park Corner, the Serpentine, Albert Memorial, Royal Albert Hall and back. Led by Mark Ames.

Sunday 4th September: Mayor of London’s SkyRide

10.30am: Meet in Victoria Gardens, Parliament Square. Dress code; smart casual. NB. please allow longer than usual to arrive due to road closures and crowds.

Join 100,000 other cyclists in Britain’s biggest mass cycling event. Take in the capital’s sites on a 15km closed circuit of roads. Join the Cycling Embassy of Great Britain as we ride the route together, rejecting the free Sky high-vis vests, and talk to Mums and Dads along the route about why they don’t cycle every day…

Both events:

Do bring: cameras, video recorders, waterproof coats, picnic food and drink to share, comfortable shoes, shiny bikes and your best smile.

Don’t bring: glass, alcohol or your favourite Lance Armstrong outfit.